LBG Model
The LBG model provides a complex international system of measuring and benchmarking corporate philanthropy and companies' contribution to the community.
The system determines costs spent on public-benefit projects and measures long-term and short-term effect of a specific support.
Companies that join the model behave responsibly when defining their business decisions and strategy, but also address environmental issues and social impact of their business.
Benefits of the LBG model for businesses include:
- Strengthening of communication strategy and brand.
- Strengthening of internal management, setting up rules of donorship and CSR.
- Assessment of the effect of invested money and setting up priorities
- Setting up optimum parameters for reporting (including tax aspects and data for audit)
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Observing the volume of invested money and strategies, comparison with the competition.
Benefits of the LBG model for managers:
- Better awareness of the actual amount of money invested in public-benefit programmes.
- Better possibility to measure achieved community and business benefits and exact calculation of a long-term impact of CSR and other public-benefit projects
- Communication support and quality reporting
- Support of management and decision-making processes
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Benchmarking within a business and suitable comparison
LBG Methodology
- The London Benchmarking Group methodology (LBG) provides valuable information on the achievements of the company's investment in public-benefit projects, both for businesses and their non-profit partners.
- We guarantee adequate control of the projects.
- An integral part of the evaluation is good communication to the public through the TOP Philanthropist award granted by the Donors Forum for social responsibility.